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The Marketing News of the Week

Messenger has a second skin:
Facebook deploys a new logo in the colors of Instagram for Messenger, and it refreshes the interface of its instant messaging. Facebook is giving its messaging service a new logo and a whole bunch of new features to make conversations more fun, intuitive and user-friendly. After the announcement of its merger with Instagram Direct, Facebook Messenger has a new logo to mark this new stage in its history. The colors are in gradient and range from its historical blue, to the pink of Instagram, and of course, purple. The message is clear: Messenger and Direct are now united and walk together under the same banner. Inside the application, the first visible novelty is the same gradient, which is applied to the text bubbles, and which changes color as the user scrolls through the conversation.


YouTube launches into e-commerce:
Youtube would like to sell products directly on its application. Google is testing a new feature on YouTube that would transform the video streaming platform into a real e-commerce site. As part of this test, creators can identify products on their videos. Internet users can buy these products in a few clicks, without leaving YouTube. For the moment, the video streaming platform has not given more details about this new feature. And we don't know when Google might launch it.


A Moroccan bank awarded for its CSR:
For the 4th consecutive year, the Moroccan banking group Attijariwafa bank (AWB) has just won the "Top Performer CSR" award in 2020, by the European leader in extra-financial rating, Vigeo Eiris. "This prize rewards the companies listed on the Casablanca Stock Exchange, whose social responsibility approaches are the most advanced and have thus obtained the best scores according to the Vigeo Eiris reference framework for their ability to integrate environmental, social and governance (ESG) factors in their management system," the Moroccan group said in a statement.


Gucci partners with the second-hand website The RealReal:
In line with its responsible objectives, Gucci has chosen the circular fashion specialist The RealReal to market its second-hand pieces. With its 17 million users, the Therealreal.com site is one of the heavyweights in a resale sector that now accounts for 9% of the global luxury market. "By continuously innovating to make its business more sustainable, Gucci is setting the bar high, not only for the fashion industry, but for all businesses," said Julie Wainwright, founder and CEO of The RealReal.