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The Marketing News of the Week

Renault Maroc: Launch of a 100% digital purchasing platform:
The Renault Maroc branches, Renault Commerce Maroc's own distribution network in Greater Casablanca, are launching a new 100% online and secure automotive purchasing platform in order to be closer to customers and their needs. Today, consumption habits are changing and the digitalization of the customer experience is experiencing a real acceleration encouraging the development of online sales. The Renault Morocco branches anticipate the expectations of Casablanca customers by launching a "Digital Branch", allowing consumers to make the entire purchasing process remotely with all models of the Renault range of vehicles.


#LoveLocal, Facebook's new campaign to support MENA SMEs affected by COVID-19:
Facebook has partnered with regional creative agency TBWA\RAAD for its new campaign, #LoveLocal, an initiative to support local small and medium enterprises (SMEs) in the Middle East and North Africa (MENA) region, which have been among the most affected by the COVID-19 pandemic. The campaign will amplify the voice of local SMEs, highlighting their stories and challenges to help generate consumer demand across the region. Based on the principle that "small businesses are not just businesses, they are people", the campaign exploited the nostalgia and emotion associated with traditional neighbourhood stores, clearly represented in all campaign touch points, including the brand identity. The campaign's main film depicts eight unique stories filmed in Egypt, Jordan and Lebanon, featuring a real and diverse cast of small business owners in local stores, who share their daily experiences and personal anecdotes.


Study: 91% of consumers rely on review sites to learn about a brand:
To determine the reliability of a brand, consumers trust consumers. In a study conducted by the company Kantar, online consumers were asked which channels they use and whether they trust the information they find there. Using this data, Kantar then created a trust score to assess the engagement power and reliability of the different media. According to the study, friends, family and review sites scored highest on trust. Friends and family scored highest (93), followed closely by advice sites (91). While only 50% of online consumers claim to visit information sites to learn about a brand and its services, 38% of the total sample trust the information they find there (a trust score of 76).


Markoub.ma signs a partnership with GHAZALA and launches its mobile application:
After the CTM, Markoub.ma continues its success story by signing partnerships with the largest road passenger carriers in Morocco! The site, which allows to book and buy coach tickets online from home, via a secure platform and with total price transparency, signs a partnership with "Ghazala" which transports more than 1.2 million passengers per year. Launched barely 2 years ago, the platform has already attracted the largest carriers: CTM, Yamama, Tassaout, Java Viajes, Bab Allah ... and does not intend to stop there. Today, these partnerships allow Markoub.ma users to benefit from real-time access to schedules, prices and all the information they need to prepare and book their trips with these carriers without having to go to the bus station. This avant-garde platform has opted for and relied on digitalization since its creation and has demonstrated the success of its business plan in this time of health crisis. Thought to simplify the life of users and offer a connected customer journey, Markoub.ma has also launched its mobile application that offers even more advantages to its users: schedules, real-time prices, free seats, routes, exceptional discounts.... Travelling safely by coach has never been so fast and easy!