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The Marketing News of the Week!

OPPO unveils a new advertising campaign celebrating FC Barcelona:
OPPO has launched its latest advertising spot highlighting its collaboration with FC Barcelona for already 5 years, the longest cooperation between a Chinese brand and a European football club. "While current market conditions and the cancellation of live events have had a negative impact on the global sports sponsorship market, OPPO's re-commitment to FC Barcelona is a signal of our brand's momentum in the region," said William Liu, OPPO's Vice President, Global Marketing. "Such a partnership demonstrates that just as FC Barcelona is more than a club, OPPO is more than a smartphone company. "OPPO is hosting a season-long digital content series, including a virtual Q&A session with first team players, a social campaign and a new 'Go Ahead' ad.

Sprite Maroc launches "#Li_fl_Bal_Itgual":
The famous brand of German origin Sprite has set up a new promotional campaign "Li fl Bal Itgual" to highlight Moroccan youth and urban culture. The brand offers a new state of mind, with new packaging that revisits famous sayings. On the program: dozens of popular proverbs with original and new formulations that give voice to young people, such as : - T3elle9 fine T2elle9", which instils a sense of entrepreneurship and determination;- "Mra w Ness w Ness w Ness", which encourages the empowerment of women;- "Zine ma Ye7chemch 3la Zinou", which celebrates self-confidence, an essential point in the development of young people;- "Lbess Stylek Ywatik", which encourages young people to express their deepest personalities, ideas and creativity.


Snapchat launches its first brand campaign to attract advertisers:
The American giant Snapchat has just announced the launch of its first ever B2B marketing campaign, with the aim of recovering advertising expenses lost due to the pandemic. With this campaign, "Meet the Snapchat Generation", the yellow ghost intends to confirm that it is - also - the platform for the Z generation. The campaign showcases all of the features and possibilities offered by the application while giving several partners (including the NFL and FritoLay) a chance to talk about why they love working with and on Snapchat. The Snapchat generation is the most informed, tolerant, active and diverse group in history," said Kenny Mitchell, Snap marketing director.


To compete with TikTok, Facebook launches "Reels" on Instagram:
Facebook has just officially launched its new feature to compete with TikTok. It is called Reels and it is available on Instagram. After several months of testing in France, Germany and in about 50 countries, Facebook officially announces this Wednesday the launch of Reels, a feature integrated on Instagram that allows to edit and publish short music videos. They will be visible in the Explorer tab of the social network, a personalized feed where users can browse through the most popular content. The concept is very close to TikTok, the successful application of the Chinese ByteDance, which has nearly one billion users worldwide. In use, the resemblance is obvious.