Blog

The Marketing News of the Week

The ONMT starts a new campaign:

On the World Tourism Day, the Moroccan National Tourist Office is launching a unique campaign to put the spotlight on the women and men who work in all the sectors of the sector and who are in the front line serving tourists. The COVID-19 pandemic has a massive economic and social impact. It affects both the advanced and developing economies. The most vulnerable groups have been hit the hardest of all. The World Tourism Organization (UNWTO) has therefore designated World Tourism Day 2021, celebrated on September 27 each year, as a day dedicated to "tourism for inclusive growth". It is an opportunity to look beyond tourism statistics to value the people behind the numbers.

More than one in two Moroccans are interested in "Made in":

According to a new study entitled "Moroccans and the Made In Morocco: Preference and Implication" which has just been released by the Moroccan leader in data processing "Imperium", more than one out of two Moroccans surveyed declares to pay attention to the label "Made In" when buying their usual products, while 39% implicitly declare that this act is part of their buying habits. According to this study, if the criteria of quality (70%), price (57%), packaging (36%) and brand name (32%) far outweigh that of the origin of the product (14%), it seems that the "made in" (in general) remains an important lever on which it is possible to build an attachment to brands among Moroccans. The study also looked at the level of confidence that consumers have in the national label. According to the survey, 72% of the population surveyed said they were confident in "made in Morocco" products, 28% of them said they were very confident. This proportion is more likely to be found in the middle class aged 35 and over.

MDJS launches "Nt7arko w Nktachfo" for the advancement of culture through sport:

The Moroccan Games and Sports (MDJS) introduces for the first time in Morocco, a free mobile application that enables you to discover, on foot or by bike, running or walking, cultural and heritage sites in 7 Moroccan cities. These tours are 7 km long on average and are each composed of 10 stops to discover or rediscover thanks to the audio description of the application "Nt7arko w Nktachfo". "Our cities are full of historical, cultural and heritage sites. But to discover and appreciate them at their true value, it is often necessary to walk, to approach them, to take the time to contemplate and understand. The Nt7arko w Nktachfo application responds to these two aspects. First of all, through the interactive tours that we propose and that everyone can follow at their own pace, alone or with their family. Then we chose to accompany these tours with explanations and stories for a better assimilation of the cultural significance of each monument", says Younes El Mechrafi, General Director of the MDJS.

"The ONE number 1 of the web": inwi and 2M have launched a new talent show:

"A new and unprecedented talent competition, called "The ONE number 1 of the web" has been initiated by the Moroccan operator inwi and the second television channel 2M in order to offer, in a reality show format, an "even more powerful springboard for digital content creators," a release said. The aim is to recognize young talent, while inspiring through examples of success. "The ONE number 1 of the web", will be declined in 4 premiums that will be broadcast on the channel 2M from October 2021. "The One number 1 of the web" will take the form of a reality show, during which candidates, chosen among the finalists of the Maroc Web Awards, will participate each week in challenges of content creation around different themes with high potential. Several days before the broadcast of the premiums, 2M viewers will be able to follow the daily shows.