The Marketing News of the Week

Netflix chooses Microsoft to manage advertising on its platform:

The streaming giant, after a disappointing first quarter in which it lost subscribers for the first time in a decade, wants to offer cheaper subscriptions but with advertising. It is the alliance of two giants. Microsoft announced on Wednesday, July 13, that it will handle the technology of selling advertising space on Netflix, a novelty for the streaming platform that has decided to offer cheaper subscriptions, but with advertising. Netflix had announced this decision in April, after a disappointing first quarter, where it had lost subscribers for the first time in ten years, and after years of resistance against the very idea of showing ads. A launch date for the service has yet to be announced. "It's clear that it's working for Hulu," Netflix boss Reed Hastings had remarked, in reference to a rival service, during a conference call with analysts.

Marjane and Label'Vie are engaged to offer inclusion opportunities to people with disabilities :

Two partnership agreements relating to the socio-economic integration of people with mental disabilities (PSHM) in the trade and distribution sector were signed on July 8, 2022 in Rabat by the Ministry of Industry and Trade, the Ministry of Solidarity, Social Integration, and Family, the National Union of Associations working in the field of Mental Disability (UNAHM), the MARJANE and LABEL'VIE groups This partnership has the objective of supporting people with mental disabilities (PSHM) in their integration in the professional environment on a national scale in the medium and long term and to further anchor the inclusion of mental disabilities in Morocco. This initiative is in line with the Royal High Guidelines for the improvement of the conditions and rights of people with disabilities and the objectives of the new development model which provides for the reduction of social and territorial inequalities and ensure the social protection of vulnerable people. Ryad Mezzour stated, on this occasion that "this pilot operation demonstrates our desire to offer inclusive and sustainable employability to people with mental disabilities (PSHM) in the trade and distribution sector. It is up to us collectively, private companies and the public sector, to act in favor of qualification, socio-professional integration and support of people with mental disabilities and to positively change the social representations related to mental disabilities in Morocco.

The Attijariwafa bank Foundation launches the national visual arts competition #ImagineTaVille :

Building on the success of the #AnafDary contest, carried out in 2020 in support of the Moroccan artistic community then in full health confinement, the Attijariwafa bank Foundation returns this year with an innovative concept: #ImagineTaVille, a national multidisciplinary visual arts contest. This contest is launched on the Foundation's Facebook page, from July 01 to September 15, 2022. This outdoor-oriented contest invites participants to imagine their city of tomorrow. The latter will be able to offer, in the form of artistic creation, their own projection of a city, imagined or real, to contribute to reinventing the public space, to be nourished by its architectural heritage, by privileging 3 techniques namely photography, visual arts and "street art". The Attijariwafa Bank Foundation's guiding principle is to emphasize the vitality and richness of the Moroccan and African art scene in general, particularly by encouraging the most prominent contemporary artistic practices among young people: street art/urban art (graffiti, digital graffiti, etc.), digital arts (digital painting, electronic drawing, light painting, video art, 2D/3D animation, fiction, virtual reality, performance, etc.) and contemporary photography (especially street photography). In a transverse vision, the mix between these practices will also be encouraged. #ImagineTaVille is aimed at all visual arts enthusiasts, young professional artists, students, as well as employees of the Attijariwafa bank group. 6 winners will be rewarded and will also benefit from support for the production of their creations and an exhibition at the Actua art space of the Attijariwafa bank Foundation in Casablanca. The candidates will be selected by a jury of experts in the fields of visual arts, heritage and cultural policies, composed of Hayat ZIRARI, anthropologist, teacher-researcher at the Hassan II University, Faculty of Letters and Humanities of Casablanca, Abderrahim KASSOU, architect, urban planner and former president of the Casamémoire association and Abdelmajid SEDDATI, teacher of video art and cinema at the Faculties of Letters of Ben M'sik and Ain Chok and artistic director of the International Video Art Festival of Casablanca. During the whole competition and with the help of recognized experts, the Attijariwafa bank Foundation will publish on its social networks, videos, tutorials, interviews and useful information on the theme of the city of tomorrow.

Huawei launches two new projects to support digital transformation in Morocco:

Huawei Morocco organized, on Wednesday, July 06, the 1st edition of the forum named "Digitech Ecosystem Summit", placed under the leadership of the Ministry of Economic Inclusion, Small Business, Employment and Skills, the Ministry of Higher Education, Scientific Research and Innovation and the Ministry of Digital Transition and Administration Reform. The Forum was an opportunity to officially launch the new generation of the program "Digitech Talent" which supports Moroccan skills in the field of digital as well as the new program "Spark" which aims to promote the development of innovative start-ups and accelerate their digital transformation. Among the training courses offered, through the "Digitech Talent" learning platform, is the "Huawei ICT Academy", a demanding program that seeks to assist universities in training young ICT talent through a better understanding of digital technology in order to prepare them to meet the major societal challenges of tomorrow. "Huawei is launching today its Spark program which plans to help Moroccan startups to access the best of technology and the global market. We also aim through this project to accelerate the growth of startups by benefiting from Huawei Cloud technology and Huawei Technologies experience," stated Mounir Soussi, Vice President Cloud & AI Africa at Huawei. A selection led by Huawei Technologies Morocco is underway to choose the innovative startups that will benefit from this program from September. To seal these various agreements, memorandums of understanding were signed by the Moroccan ministers present and representatives of the Huawei group. The end of the event was highlighted by the presentation of awards of excellence to the winning students of the "Huawei ICT Competition" and beneficiaries of the "Huawei ICT Academy" program.