The Marketing News of the Week

Inwi launches its 2022 summer operation in several cities in the Kingdom:

Inwi organizes, until September 5, its summer roadshow in several cities of the Kingdom. This roadshow will allow holidaymakers to take part in several digitalized and playful animations focused on football. During this roadshow which will concern the cities of Casablanca, Martil, Agadir, Saidia, Nador and Moulay Bousselham, summer students will be able to live their passion for football by taking part in several fun animations. So, for the occasion, inwi will develop dedicated spaces that will host different games and animations to make the Moroccan summer more entertaining. On the program: games on consoles, target shooting simulator, billiard-football or virtual reality games. In addition, inwi will deploy cleaning operations in the beaches visited, in partnership with partner associations. The weight collected by each student will be converted into data offered by inwi .

LG Electronics Morocco is committed to equipping the homes of several poor families:

As part of its Corporate Social Responsibility (CSR) policy, LG Electronics Morocco reiterates its civic commitment by partnering for a second collaboration with the citizen collective «Dari B7al Nass». LG Electronics Morocco is thus committed to providing free equipment for household appliances in the homes of several poor families. Refrigerators, washing machines and televisions are offered by LG Electronics Morocco to families relocated by the «Dari B7al Nass» collective. On the eve of Aid Al Adha, the goal is to provide these families with decent housing and homes. LG Electronics Morocco is aware of the importance of the family within Moroccan society and strives to meet their needs whether in terms of products and innovations or in solidarity actions and citizens. We are proud today to support the actions of the collective citizen Dari B7al Nass with whom we share healthy values of solidarity. For more than 20 years, we have been committed to contributing to the well-being of Moroccan families through our innovations and our CSR policy. The effects of the Covid-19 crisis have been hard on many families and through this citizen action, we want to give a smile and joy to some of these families,” said Mr. Jungho Kim, Managing Director of LG Electronics Morocco.

Messi, Pogba, and Ronaldinho in the new 2022 World Cup advertising campaign:

Pepsi, an American multinational specialized in the agri-food sector, has chosen Marrakech for the shooting of a new promotional video dedicated to the 2022 World Cup, featuring three stars of the round ball: Messi, Pogba, and Ronaldinho. Indeed, the first sequences of this commercial have just been filmed in the center of the medina of Marrakech in the presence of Ronaldinho and the understudies of Messi and Pogba. According to our colleagues Le360, the filming was entrusted to the Moroccan company Ozz Films on behalf of a Spanish company. More than 200 technicians were mobilized for this four-day shoot, adds the same source, which underlines the importance of the technical means deployed. Marrakech is the first stage of a circuit that includes two other stopovers in Paris and Turin for the realization of this commercial. For the Marrakech stage alone, the filming required a budget of 7 million dirhams, says the same source.

Netflix chooses Microsoft to manage advertising on its platform:

After a disappointing first quarter, when it had lost subscribers for the first time in ten years, the streaming giant wants to offer subscriptions cheaper but with advertising. It’s the alliance of two giants. Microsoft announced, on Wednesday, July 13, that it will manage the technology of selling advertising space on Netflix, a novelty for the streaming platform that decided to offer subscriptions cheaper, but with advertising. Netflix announced this decision in April, after a disappointing first quarter, when it lost subscribers for the first time in ten years, and after years of resistance to the very idea of advertising. The launch date for this service has not yet been announced. “It’s clear that it works for Hulu,” Netflix boss Reed Hastings noted, referring to a competing service, during a conference call with analysts. If you want the option without advertising, it will always be possible. If you prefer to pay less and tolerate advertising, there will be an offer for you too,” he added. This subscription will be added to the three options already available («Essential», «Standard» and «Premium»), the cheapest being ten dollars per month in the United States. Microsoft will be responsible for designing and managing the platform for advertisers wishing to deliver advertisements to Netflix users. “Microsoft has a proven ability to meet all of our advertising needs by building a new ad subscription offer with us,” said Netflix COO Greg Peters, quoted in Wednesday’s release. – Data privacy – According to the US trade press, Netflix had considered other partners, such as Google, the world’s leading advertising company, and Comcast, an internet provider that owns Peacock, NBCUniversal’s platform. Microsoft has the advantage of not having competing streaming services, unlike the three companies that collect about two-thirds of the digital advertising budgets in the United States, Google, Meta and Amazon. The Redmond group (northwest) “ranks fourth in this market in the United States,” notes AFP analyst Ross Benes de eMarketer. It represents fewer conflicts of interest for Netflix than other companies and has established relationships with a wide range of advertisers.” “This contract brings him something missing from his advertising activity – a quality inventory in video streaming, with strong growth potential,” he added.