The Marketing News of the Week

The Megarama partner of the event "Les Impériales 2022":

The multiplex MEGARAMA of Casablanca and the Association Les Impériales renew their partnership for the 5th edition of the event Les Impériales, placed under the theme "Morocco Tomorrow: Brands ⦁ Culture ⦁ Talents ⦁ Tech". As in each edition, the Megarama renews its partnership withthe 5th edition "Les Impériales 2022", a flagship event for Marketing, Digital, Communication, Advertising and Media professionals. Since 2019, the multiplex of Casablanca is associated with the event "Les Impériales", through the organization of a screening, in addition to the program and the scientific days planned for the week of September 19 to 24, 2022, at the Golden Square of Casablanca. Event in the event, the evening of the Megarama already provides an attractive program, consisting of the showreel of the 2022 edition, with the projection of campaigns in competition for the awarding of the Trophies "The Stars", which closes the 2022 Imperials. A retrospective of the best productions and advertising campaigns produced in 2020 and 2021. The showreel will be followed by the screening of an iconic film, related to this year's theme, "MoroccoTomorrow: Brands ⦁ Culture ⦁ Talents ⦁ Tech". As a reminder, the event "Les Impériales" is the crossroads for the meeting of the various actors of the Marketing, Communication, Advertising, Digital and Media sector, offering a rich program of conferences and workshops around topical issues of interest to the communication and media ecosystem. The event hosts almost 3,000 Moroccan and international participants, and is positioned as one of the leading national sector meetings of the year.

Moroccans of the World: The Banque Populaire Group launches a summer campaign :

The Banque Populaire has just announced the launch of a new campaign in favor of Moroccans of the world. To build loyalty among its one million customers, the group is offering a wide range of services, from support to entertainment, via a Bladi Summer Tour. The stakes are high, because BCP has more than 100 billion dirhams of MRE deposits in its accounts. "Through this campaign, we aim to mark the occasion so that they have a welcome especially since the MDMs have been absent for two years. It is a significant flow of people who join the country and we accompany them through a dedicated device in line with this unprecedented moment. This campaign has resulted in a very strong mobilization of our forces both in Morocco and abroad. We are hosting them in all our points of sale with our partners. We also welcome them on the GNV boats as part of the crossings for which we offer information and services", says Soumia Alami Ouali, Director of Moroccans of the World at Banque Populaire Group. "We have designed a specific offer to sign this reunion. It consists of a number of products that are eagerly awaited by the MDMs. First of all, the Bladi Family pack which allows them to access unique services in Morocco. Products that come to apply in their own right and that are in turn unique in Morocco. Finally, we are signing a Bladi Summer Tour campaign to celebrate the return of the MDMs in ten regions of Morocco. This will include musical entertainment, plays and activities for young and old alike," adds Alami Ouali. New offers will also be launched to meet the needs of Moroccan expatriates and their families, including dedicated family packs and new services indexed to money transfers to Morocco.

Orange and Huawei join forces in favor of digital transformation:

Resolutely committed to digital transformation, Huawei Morocco and Orange Morocco have co-organized the 1st edition of the Digital Transformation Forum, held on June 7, 2022 at the Hyatt Regency in Casablanca, under the theme "Businesses and the digital transition? Best practices & new opportunities to succeed". The first edition of the Digital Transformation Forum was characterized by a number of key moments with the objective of sharing best practices and new opportunities with the different actors of the ecosystem and accelerating the disruptive dynamics that emerged during the pandemic by accompanying Moroccan companies in the success of their digital transformation. Several speakers and world-renowned experts have been invited to this premiere to share with the audience their analysis of the underlying trends that characterize the evolution of business processes towards an increasingly advanced digitalization. Cloud, data sovereignty, artificial intelligence and industry 4.0 were among the main issues raised and debated by the invited panelists. To inquire about the evolution of the digital environment in the MENA region, the international research firm IDC presented an in-depth study on the digital transformation from 2020 to 2022 with a focus on four countries, including Morocco. Thus, if many companies in particular have kept pace with technological progress, the report indicates that IT spending has been maintained in the kingdom in 2020, in spite of a depressed economic situation. The firm's observation is unequivocal, the pandemic has prompted companies to take the plunge and be more disruptive. In addition, on the sidelines of the first part of the Forum, Huawei and Orange Morocco signed a memorandum of understanding to establish a partnership framework, with the objective of developing digital services that meet and anticipate the needs of SMEs, large companies and public administrations. Subsequently, Huawei and Orange Morocco initialed a second partnership agreement in the field of training. In concrete terms, the two operators are committed to strengthening the skills of talents in favor of Moroccan companies. The goal is to train cloud architects, IP network experts, data scientists in the fields of Big Data and AI, as well as experts in coding for the development of applications of all kinds. Other aspects of this partnership agreement include the organization of conferences, seminars and workshops to share expertise and experiences, including the workshop "Women ICT Training" for the training of women. It will also involve organizing Orange Morocco's participation in the Huawei ICT Job Fair.

The Bonzai agency, partner of the 5th edition of the event "Les Impériales 2022" :

The Association Les Impériales, promoter and organizer of the eponymous event, an annual gathering of marketing, communication, advertising, digital and media professionals, signed on Monday, June 27, 2022, a partnership with Bonzai Agency, a global design agency, which specializes in brand design and intervenes in graphic design as well as in the design of spaces, products and experiences. The partnership focused on the creation of the visual identity and graphic chart of this 5th edition, which will take place the week of September 19 to 25, 2022, in the Golden Square of Casablanca. Breaking with the classicism of the creative lines of its previous editions, Les Impériales returns this year with a new visual identity, in line with the theme of this year. Resolutely modern and forward-looking, the new graphic charter adopts a bright and colorful chromatic palette, which is in line with the current design trend, reflecting the aim of the event Les Impériales to return to the major trends in marketing, digital and new technologies. In its new look, the star of Les Impériales, symbol of a sector that shines with its talents and multiple skills, is accompanied by a mosaic of pictograms, a representation of the multiple actors and professions of the marketing, communication, digital, advertising and media ecosystem. As a reminder, Les Impériales has successfully established itself as a meeting place for the various players in the marketing, communication, digital, advertising and media sectors. The event welcomes nearly 3,000 Moroccan and international participants, positioning itself as one of the leading national sector meetings of the year.