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The Marketing News of the Week

Advertisements soon on Netflix?:

While Disney+ just announced the arrival of a cheaper subscription with advertisements included later this year, some of its competitors like Netflix are also considering moving toward this business model to pull down subscription prices. For a long time, Netflix executives have regularly emphasized that there was no way the company would introduce an ad-supported service. Now they are no longer foreclosing the idea. Indeed, on March 8, Spencer Neumann, Netflix's current CFO, was questioned about the potential of advertisements on the platform. This took place at the annual technology conference presented by Morgan Stanley. Never say never "We think we have a great model in the subscription business. It has developed very well globally," Spencer Neumann stated during the conference. By way of illustration, the Netflix CFO presented annual revenues of about $30 billion. He suggested that if, at some point, Netflix determined that the conditions were optimum for entering the advertising space, then it could happen.

#Moussawat: WE4SHE launches campaign to denounce gender stereotypes:

The association WE4SHE has just launched a new awareness campaign in order to call the public opinion on gender stereotypes in the working world. The #Moussawat campaign, which consists of four video vignettes, is designed to highlight unconscious prejudices held by both men and women and to provide food for thought and debate on the actions needed to bring about change in favor of greater participation of women in the economic landscape and a more inclusive society. These capsules will be broadcast on a large scale on the occasion of the International Women's Rights Day. They were directed by Hicham Lasri with the participation of three Moroccan actors: Nada El Harif, Driss Laraki, and Anouar Akerrmann. Finally, the campaign will be launched throughout the month of March on social media and the press to support its visibility among professionals, opinion leaders, and the general public.

Google suspends all ad sales in Russia:

Alphabet subsidiary Google disclosed on Thursday that it has stopped selling online advertisements in Russia, an action that includes its online search engine, YouTube video platform as well as external publishing partners. "Given the extraordinary circumstances, we are suspending Google advertisements in Russia," the company released in a statement. "The situation is evolving rapidly and we will continue to share updates as appropriate." Indeed, the decision was made after Russian media regulator RKN ordered the company to suspend ads that show "inaccurate information of a political nature regarding the special operation of the Russian armed forces in Ukraine." As a reminder, other major U.S.-based technology companies have imposed similar restrictions. Twitter has placed a suspension on ad sales in Russia. The microblogging platform and Facebook have also prohibited Russian media from monetizing their content.

2M issues the "Practical manual on the fight against discrimination in the media":

 The second semi-public generalist television channel in Morocco, 2M, has just issued the "Practical manual to fight against discrimination in the media". This guide is part of an awareness-raising process aimed at media professionals who wish to offer respectful and non-discriminatory content. It is also designed for all those involved in the process of creating, production, dissemination, and promotion of information or entertainment content. Indeed, the "Practical manual to fight against discrimination in the media" has the ambition to participate in the awareness raising of media actors, notably by inviting them to an additional effort of vigilance, while proposing them practical tools of control. The document examines the issues of discrimination against women and people with disabilities. These issues are regularly addressed by 2M, and are the subject of two specific charters: "The 2M charter for the promotion of women's image" and "The 2M charter on disability".