The Marketing News of the Week

"Aji bsda3ek": Tonik launches a new campaign aimed at young Moroccans:
Bimo-Mondelez international has just announced the launch of a new advertising campaign to promote the Tonik cookies brand in the Kingdom. Indeed, the advertising film "addresses the Moroccan youth under a punchy angle to praise the talents and diversity of it around a common rallying cry "Aji bsda3ek", explains a press release. It is an exclusively digital campaign highlighting via several contents young Moroccan anonymous but also some known influencers as the Inkonnu, Salmatoon or Zoubeir echoing with different tribes ranging from sports, fashion through music or gaming. In 72 hours, the film has generated on Instagram more than 600,000 views, more than 800 shares and 6,000 comments.

Facebook's paid streaming service arrives in Morocco:
The social network Facebook, founded by Mark Zuckerberg, has just announced the launch of its paid live streaming platform in 24 additional countries including Morocco. The streaming service made its debut in August 2020 and allows creators to receive money for their live streamed events. According to Facebook, the number of content creators earning the equivalent of $10,000 per month, on the platform, has increased 88% year-over-year, while the number of those earning $1,000 on a monthly basis has climbed 94%. The service is now looking for ways to monetize its platform by introducing ads. In addition, Facebook is exploring new monetization horizons, including short videos and in-stream ads in live streams. There are also fan subscriptions, introduced by the social network, which are experiencing strong growth.

Cookies: Anouar Invest launches the BE! range:
New range of cookies to be discovered soon in supermarkets and hypermarkets for a brand of cookies 100% Made in Morocco. Indeed, Anouar Invest, a major player in the agribusiness in Morocco, has announced the launch of Be! a new brand of cookies that revolutionizes the sector by focusing on innovation, quality and accessibility. "With a broad portfolio in the cookies and cakes segments including the brands Lovely, Petit Beurre, Donut, Soft, Fluffy and Bunny, Be! is shaking up traditional biscuit-making practices in the kingdom, with a range of products that are new, innovative and in line with international standards in terms of packaging and intrinsic qualities. By focusing on innovation, Be! Participates in the development of local production and know-how and encourages the made in Morocco, and thus allows to substitute imported products. In order to be accessible to the greatest number of people, Be! also bets on the price.

Cash Plus now delivers parcels via its Tawssil brand:
In order to consolidate its presence, the Moroccan money transfer group Cash Plus has just launched, through its brand Tawssil, a new C2C service that allows the sending of mail and parcels between individuals throughout Morocco, but also abroad. Launched in September 2020, Tawssil was exclusively reserved for e-commerce, today it even allows individuals to send and receive parcels from abroad, thanks to partnerships between Cash Plus and international brands such as DHL Express and Aramex. Deliveries are made in 24 to 48 hours depending on the destination, and transactions can now be made by individuals, whereas previously only e-retailers benefited from this. "Cash Plus now provides delivery and reception of parcels between private individuals at our agencies, with very short waiting times and a quality service. This solution has been designed to allow our customers to solve, in the best way, their different logistical constraints and find answers to their different needs within our Cash Plus local agencies", said Hazim Sebatta, General Manager at Cash Plus. Created more than 17 years ago, Cash Plus is a Bank Al-Maghrib approved payment institution that offers a wide range of financial and para-financial services to its individual and corporate customers.