The Marketing News of the Week

Facebook launches a campaign to defend targeted advertising:
In the war between Facebook and Apple, Mark Zuckerberg's firm will use all the means at its disposal to make its point. Through an advertising campaign, the brand wants to highlight the small companies that benefit from targeted advertising. Indeed, in a one-minute short film, the American company praises targeted advertising by focusing on the fact that good ideas deserve to be found. This is the title of the video in question: "Good Ideas Deserve To Be Found." "The goal is to help people understand the role that personalized advertising plays for small businesses, for their ability to grow and prosper," says Andrew Stirk, Facebook's marketing manager, in an interview with CNBC.

TOOMORE pays homage to the Moroccan woman:
After a year of unprecedented health crisis, Toomore, a brand specializing in luxury dates made in Morocco, has just announced the launch of a new collection "Wonder Women" on the occasion of International Women's Day. Indeed, the new box Wonder Women is available in three colors (pink, green, yellow) at a price of MAD 390.00. "We want to convey the message that if Morocco has held during the crisis, it is thanks to its female component. Women have continued to produce, care and be present. We wanted to pay tribute to them with boxes dedicated "Wonder Women," a way to say thank you to them whether personally or professionally.

Coca-Cola unveils its first bottle made of paper:
The North American brand of soda had presented its prototype paper bottle in October 2020. Coca-Cola has just announced that it is moving into the test phase, with the launch of a sample of 2000 bottles in the second quarter. This is another step towards a world without waste. The first generation paper bottle from Coca-Cola® that will be available on the Hungarian market consists of a paper shell, a plastic cap and a thin plastic inner membrane made of 100% recycled PET. Consumers will be able to taste AdeZ, a vegetable drink from The Coca Cola Company, in this new bottle thanks to a partnership with, a fast-growing online retailer in the country.

Madrasstna Fdarna: a solidarity campaign signed L'Heure Joyeuse:
The association L'Heure Joyeuse has just announced the launch of a "Madrasstna Fdarna" solidarity campaign to raise funds for the purchase of digital tablets and internet refills for the benefit of students from disadvantaged families. To support the collection of donations, top Moroccan athletes, influential nationally and internationally, are mobilized through video clips, including Mohamed Rabii, boxing champion, Jawad Zairi and Yassine Bounou, international footballers, according to a statement from the association. The objective of this campaign is to raise enough funds to finance the purchase of 3,000 digital tablets and Internet refills that will be distributed in 6 regions of the Kingdom, the most affected by school dropout and precariousness. Thus, L'Heure Joyeuse will work hand in hand with the provincial directorates of national education and local associations to ensure the distribution of these tablets in good conditions. L'Heure Joyeuse will follow up to evaluate the impact of this operation on the dropout rate in the targeted regions.