The Marketing News of the Week

Kenzi Hotels Group celebrates Valentine's Day:
Valentine's Day remains a commercial holiday for some, an occasion to celebrate love for others. In order to take advantage of this occasion, Kenzi Hotels Group announces the launch of a new offer in its various Casablanca establishments. From February 11 to 16, the group is offering offers in three establishments, including the Kenzi Tower Hotel, the Kenzi Sidi Maârouf and the Kenzi Basma. The Kenzi Tower Hotel offers the "Lover's Staycation" package, which includes accommodation in a double room with a panoramic view, a VIP welcome, a romantic decor, two Saint-Valentine dinners with a glass of champagne between 5 and 8 p.m. and breakfast. This offer costs MAD 2,400 per couple per night. The Kenzi Sidi Maârouf, for its part, offers the "Belle Romance" offer, which includes accommodation in a double Senior Suite with breakfast served in the room as well as dinner, an optional hammam and a late check-out. All this at MAD 1,490 per couple per night. At Kenzi Basma, the group proposes the offer "One Valentine's Day Cocooning," which includes an accommodation, in suite, for two people with breakfast served in room and a dinner. This offer costs MAD 999 per couple per night.

Africa: Canal+ unveils its "Every day together" campaign:
The international subsidiary of Canal+ has just unveiled, in partnership with the advertising agency BETC, a new communication campaign in 25 countries, to recall the unique anchoring of CANAL+ in the daily lives of Africans. With this campaign signed "Canal+ Every day together," the brand celebrates its subscribers and the unique link that has united them for so long, on a daily basis. The film directed by Julien Rocher plunges into the intimacy of homes and living spaces where viewers vibrate, have fun, escape, move or enjoy soccer matches, documentaries, films, entertainment, etc. So many moments rich in emotion experienced by viewers for which Canal "must be up to the task.

KFC strengthens its presence in Morocco:
The U.S. fast food chain KFC continues its network in Morocco despite a hostile pandemic context. Since the appointment of the new Moroccan management team in 2018, the brand has experienced exponential growth. Indeed, a strategy focusing on the development and use of Moroccan products but also a perfect teaching of the market and the requirements of the local target while adapting its messages and prices to consumers, has raised KFC in the TOP 3 fast food restaurants in terms of market share. Indeed, since its launch in Morocco in 2001, the brand has continued to grow and gain notoriety among Moroccans. Winning development strategies have enabled KFC to be counted today among the leading brands in fast food restaurants.