The Marketing News of the Week

Coca-Cola will offer 100% recycled plastic bottles:
To reduce its use of plastic, U.S. soft drink giant Coca-Cola has announced plans to offer new bottles made from 100% recycled plastic in the United States, its largest market. It will begin with its flagship 400 ml Coca-Cola brand bottles this February. This will be followed later this year by other bottles of various sizes for soft drinks and water. As a reminder, Coca-Cola has been accused by Greenpeace of being the biggest polluter of the planet in terms of plastic with three million tons per year. The American giant has decided to set ambitious goals since 2018 to change things.

Launch of the pan-African "Make the Connection" campaign:
To raise awareness and mobilize funds to prevent chronic malnutrition in Africa, UNITLIFE has just announced in partnership with the Ecobank Group Foundation the launch of a new campaign called "Make the Connection." "144 million children under 5 years old suffer from chronic malnutrition worldwide. The prevalence is highest in Africa where, in 24 countries, more than 30% of children are affected by this disease. In other words, 1 in 3 African children do not receive the nutritional intake they need during the first 1,000 days of life to grow well. These children suffer the irreversible consequences of chronic malnutrition on their physical growth, cognitive development and immune system throughout their lives," a statement said. The disruption caused by the Covid-19 pandemic to countries' health systems and the global economy has exacerbated the malnutrition crisis in Africa," it added. Foods of high nutritional value such as vegetables, fruits and foods of animal origin have become less accessible and affordable for millions of families.

L’bankalik launches the account opening with a Selfie:
As part of the strategy of digital transformation and financial inclusion for young Moroccans, Attijariwafa Bank Group (AWB) announced Thursday the launch of a new account opening process with a "Selfie" through its 100% mobile brand "L'bankalik." "This device, which is secure and in full compliance with the directives of Bank Al-Maghrib and in strict compliance with the law on the protection of personal data, allows the opening of an account via a simple selfie, using the latest technologies of facial recognition and electronic signature," AWB explains in a statement. Young people under the age of 35 also benefit from the 0 DH L'bankalik Smart offer, which includes a bank account with no account maintenance fees, a free local and international Mastercard as well as free access to the L'bankalik application to take full advantage of the bank's services on a daily basis (transfers, bill payments, etc.). To mark this launch, the Smart L'bankalik offer is being offered free of charge to young people over the age of 35 until March 31, 2021. To accompany the launch of this innovation, bankalik has adopted a new visual identity that is both colorful and humorous. The campaign will be punctuated by a series of "challenges," the first of which is "I open my account with a selfie.

CIH BANK launches its banking service "CIH M3AK:"
As part of its strategy focused on customer proximity and digital innovation, the Moroccan bank CIH BANK, a subsidiary of CDG group, has just announced the launch of a new banking service "CIH M3AK" on "WhatsApp" to allow its customers to consult free, fast and secure: - The account balance, - The list of the closest ATMs according to the customer's GPS data, - The RIB, - The tourist and e-commerce endowments, - The credit situation, - The history of banking operations, - The exchange rates, - The JAWAZ balance, - The bills to be paid. To take advantage of all these services offered free of charge, customers send a simple WhatsApp message to 0522 47 99 47 from their mobile phone number registered with the bank. In order to anticipate the needs of its customers, CIH BANK intends to further expand its CIH M3AK banking service by including new functionalities. Through the launch of CIH M3AK, CIH Bank aims to strengthen its multi-channel system by making WhatsApp a new channel for accessing its services.