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The Marketing News of the Week

"Open To Better:" Coca-Cola removes its logo from its cans in its new campaign:
The most innovative company in the consumer products industry Coca-Cola has announced the launch of Open To Better, a new communications campaign to engage consumers to do things differently in 2021. The iconic brand has removed its iconic logo from the packaging and replaced it with a series of inspiring resolutions. Each message will give Coca-Cola fans the opportunity to look beyond 2020 and share positive messages with their friends and family for a better year ahead: "Come on, let's remake the world together", "I promise to always be there just for you", "I'll be braver than ever", "Never again without my buddies..."


Spotify announces the launch of Spotify Charts in Morocco:
Swedish music streaming service Spotify has announced the launch of Spotify Charts in Morocco. "The introduction of the Spotify Charts will allow fans and artists to better share and enjoy crucial music moments, get a weekly overview of favourite songs and artists both globally and locally," says the music streaming giant in a release. Spotify Charts is also now available in Saudi Arabia, Egypt and the United Arab Emirates. Spotify Charts includes : - Spotify Charts - now available in the app on iOS & Android. - In Morocco, the Top Rankings Are you streaming new tracks by your favourite artists? Want to see them rise to the top of the charts knowing they're being enjoyed by other fans around the world? You are not the only one. That's why Spotify is announcing the launch of the Spotify Charts in Morocco. The introduction of the Spotify Charts will allow fans and artists to better share and enjoy crucial music moments, getting a weekly overview of favourite songs and artists both globally and locally.


Apple is once again becoming the most valued brand in the world:
Apple is the most valued brand in the world, ahead of Amazon and Google, according to a study recently published by the specialized firm Brand Finance, which notes more generally the good resistance of technological brands in the context of the epidemic. This year, the firm puts the value of Apple at $263.38 billion. This still represents an increase of 87.4% over one year. This allows the iPhone manufacturer to surpass Amazon ($254 billion), Google ($191 billion), Microsoft ($140 billion) and Samsung ($102 billion). "Apple is tracing its path and has demonstrated its ability to secure revenues on its various offers and to rebalance them" explains Bertrand Chovet, CEO of Brand Finance France. The iPhone now represents only 50% of its revenues. "From the Mac to the iCloud, from the iPhone to subscription services, from the Apple Watch to AirPods, there is a lot of intelligence in the execution and the potential remains infinite," he adds.

IKEA seeks to extend the life of its products in an effort to make them more sustainable:
Ikea will begin offering replacement parts to customers around the world as the world's largest furniture retailer seeks to extend the life of its products in an effort to increase sustainability. The company supplied 14 million replacement parts in its fiscal year through the end of August 2020, but has now developed an online ordering system that will be deployed worldwide this year. The flat-pack pioneer (KIT) has also started trying to sell used furniture, as well as buy back old products and rent equipment. Its goal is to become a "circular", climate-friendly business - where products are reused, refurbished or recycled - by the end of the decade. Jon Abrahamsson Ring, Managing Director of Inter Ikea, owner of the brand and concept, said: "If we want sustainability to matter, it has to be affordable. That's how we help many people. Sustainability cannot be reserved for the rich or the big wallet.