Blog

The Marketing News of the Week

Marjane Holding accelerates its digital transformation:
Marjane Holding accelerates its digital transformation with the ambition to become the first e-commerce food operator, precursor of omnichannel trade in Morocco. Pioneer of modern mass distribution in Morocco since 1990, Marjane Holding marks a new stage in its digital transformation with the ambition to position itself as the first avant-garde player in omnichannel distribution in the Kingdom. "Tomorrow part of our business as a trader will be technological and digital. This is why we have been integrating digitalization into our business for several years now, and in 2020 we will be able to accelerate the pace at which we are taking the digital dimension into account and implementing omnicanality at the heart of all our activities, in line with the profound transformation affecting our customers and their consumption patterns. said Mr. Ayoub Azami, Chairman and CEO of Marjane Holding.


Opel unveils its new brand campaign in Morocco:
In order to promote the brand's core values, Opel and its importer SMAA (a subsidiary of the Auto Hall group), have just launched a multi-channel institutional campaign called "Opel, The Future is everyone's" ''L'avenir appartient à tous.'' Opel's new signature sets the tone for the brand's commitment and approach inspired by the three core values that make up its DNA: German, accessible and exciting. "Opel's new Germanness combines Made in Germany quality with a caring, open-minded attitude called the human "Menschlich" that makes the customer, whoever he or she is, the ultimate inspiration and guide for Opel," the brand said in the blitz.


Asics unveils its new communication campaign "Sunrise Mind":
As the world faces a pandemic with massive impacts, especially on mental health, ASICS launches its new brand platform and reaffirms its commitment to using the power of sport to improve mental well-being. Today, ASICS' founding philosophy is perhaps more relevant than ever, so the company is going back to its roots and putting "Sound Mind, Sound Body" at the heart of its business. As a result, the famous brand will undertake a research project on the positive impact of sport on mental well-being. This project will use state-of-the-art biometric technology to capture the true impact of sport on the minds of thousands of participants around the world. The results of this research project will be used to develop future innovations that will unlock the mental benefits of sport and exercise for athletes at all levels.

Pepsi stages The Weeknd in its ad for the Super Bowl 2021:
For its 10th consecutive year as an official sponsor, Pepsi has just published an ad in the form of a marketing campaign for the upcoming halftime performance of the NFL Super Bowl with singer The Weeknd as the headliner. Called "Get Ready," the 60-second commercial featuring the music "Blinding Lights" replaces the 30-second commercial usually broadcast by Pepsico's soda brand. At the same time, Pepsi launched special cans featuring the 55th Super Bowl and its halftime show. These cans are equipped with a QR code that allows consumers to access exclusive content from the artist and have fun with augmented reality filters. Considered one of the most important events of each year, the Super Bowl generates hundreds of millions of dollars in revenue.