Blog

09:55 09
Oct 2021

The Marketing News of the Week

Balenciaga brings the Simpsons to the runway for its new collection: For Paris Fashion Week, the most anticipated fashion event of the year, Balenciaga surprised its audience with some very special guests: the Simpsons! The whole family of Homer and Marge, as well as several residents of Springfield...read more

11:50 04
Oct 2021

The Marketing News of the Week

The ONMT starts a new campaign: On the World Tourism Day, the Moroccan National Tourist Office is launching a unique campaign to put the spotlight on the women and men who work in all the sectors of the sector and who are in the front line serving tourists. The COVID-19 pandemic has a massive econo...read more

10:48 25
Sep 2021

The Marketing News of the Week

Societe Generale Maroc initiates the "Move for Youth!”: Societe Generale Maroc is getting involved with young people through the launch of a sports and solidarity challenge called "Move for Youth". “This challenge is a sports and solidarity event, launched throughout the Group from Sept...read more

11:45 14
Aug 2021

The Marketing News of the Week

Instagram is testing ads on its Shopping tab: After monetizing the Reels tab last June, Instagram continues to leverage its inventory by announcing the rollout of ads on the Shop tab. Ads in the form of single images or image carousels will allow products to be featured, and purchased directly on th...read more

18:03 07
Aug 2021

The Marketing News of the Week

Facebook wants to use your messages on WhatsApp for targeted ads: Facebook is preparing a team of artificial intelligence researchers to try to analyze encrypted messages on WhatsApp for targeted advertising. According to The Information, the Facebook team will be tasked with developing a "homomorph...read more

14:34 17
Jul 2021

The Marketing News of the Week

Euro 2020: which sponsors have the best online visibility?: Which are the most popular sponsors of Euro 2020 on the networks? To find out, Visibrain, a social network monitoring platform, has conducted a study on the digital communication of Euro 2020 sponsors to better analyze their online awarenes...read more

01:12 26
Jun 2021

The Marketing News of the Week

Responsible luxury: Gucci develops its own ecological material without animal leather: Italian fashion house Gucci is breaking new ground with a new sustainable vegan material, Demetra, developed largely from plant-based raw materials. This faux skin is made primarily from sustainable, renewable and...read more

15:26 19
Jun 2021

The Marketing News of the Week

Eqdom launches the #Mengheda campaign: To help promote a dynamic recovery, the company Eqdom, specialist in loans and credit in Morocco, has just launched a new offer called "#Mengheda" which comes to consolidate the spirit of optimism by launching commercials. Through this campaign Eqdom proposes t...read more

02:37 12
Jun 2021

The Marketing News of the Week

Launch of the third edition of the Tilila Trophy: The Parity and Diversity Committee of 2M has just announced in partnership with the association "Les Impériales" and the Union of Communication Agencies (UACC) the launch of the third edition of the Tilila Trophy, a prize that annually rewards...read more