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The Marketing News of the Week
ATMA launches an ad panel that releases scents to test your symptoms: Today, advertising has a smell. To raise awareness about Covid testing, the household appliances company ATMA has developed an original campaign that plays with scents. In Argentina, the company has placed in a mall a scented digi...read more
The Marketing News of the Week
"Aji bsda3ek": Tonik launches a new campaign aimed at young Moroccans: Bimo-Mondelez international has just announced the launch of a new advertising campaign to promote the Tonik cookies brand in the Kingdom. Indeed, the advertising film "addresses the Moroccan youth under a punchy angle to praise ...read more
The Marketing News of the Week
Nike unveils its new advert "The Toughest Athletes" dedicated to pregnant women: The American sportswear company Nike has unveiled its new advert dedicated to pregnant women, "The Toughest Athletes." In its new advert, to mark the release of its Nike (M) collection for pregnant and breastfeeding wom...read more
The Marketing News of the Week
Nivea launches "Human contact is a strength" initiative: Today, virtual exchanges, the hectic pace of life and the Coronavirus pandemic often keep us apart from each other. This situation increases our sense of loneliness and isolation. To promote human contact, the Nivea skincare brand, part of the...read more
The Marketing News of the Week
Facebook launches a campaign to defend targeted advertising: In the war between Facebook and Apple, Mark Zuckerberg's firm will use all the means at its disposal to make its point. Through an advertising campaign, the brand wants to highlight the small companies that benefit from targeted advertisin...read more
The Marketing News of the Week
Danone launches a new range of dairy products: Groupe Danone is committed to the fight against iron and vitamin D deficiency in children. Indeed, the company specialized in dairy products has just unveiled its new initiative. It is a range of dairy products fortified with iron and vitamin D intended...read more
The Marketing News of the Week
Coca-Cola will offer 100% recycled plastic bottles: To reduce its use of plastic, U.S. soft drink giant Coca-Cola has announced plans to offer new bottles made from 100% recycled plastic in the United States, its largest market. It will begin with its flagship 400 ml Coca-Cola brand bottles this Feb...read more
The Marketing News of the Week
Kenzi Hotels Group celebrates Valentine's Day: Valentine's Day remains a commercial holiday for some, an occasion to celebrate love for others. In order to take advantage of this occasion, Kenzi Hotels Group announces the launch of a new offer in its various Casablanca establishments. From February ...read more
The Marketing News of the Week
"Open To Better:" Coca-Cola removes its logo from its cans in its new campaign: The most innovative company in the consumer products industry Coca-Cola has announced the launch of Open To Better, a new communications campaign to engage consumers to do things differently in 2021. The iconic brand has...read more
