Blog

09:53 02
Jul 2022

The Marketing News of the Week

The Megarama partner of the event "Les Impériales 2022": The multiplex MEGARAMA of Casablanca and the Association Les Impériales renew their partnership for the 5th edition of the event Les Impériales, placed under the theme "Morocco Tomorrow: Brands ⦁ Culture ⦁ Talents ⦁...read more

11:12 06
Jun 2022

The Marketing News of the Week

Dior sells a bottle of Johnny Depp's perfume every three seconds: This represents the first time in the history of the global fragrance market that a male product has taken the top spot in sales. Dior's "Sauvage" is the best-selling fragrance in the world, with a bottle purchased every three second...read more

15:33 29
Apr 2022

The Marketing News of the Week

KFC Morocco joins forces with Bimbo, the world's leading bakery : KFC Morocco has just announced the signing of a partnership with BIMBO Morocco. As part of this agreement, BIMBO, the bakery specialist, will put its expertise at the service of KFC Morocco, in order to offer the brand's customers hi...read more

12:39 23
Apr 2022

The Marketing News of the Week

- The operation "AXA Hearts in Action for a better Ramadan" is back for a new edition: From the distribution of food baskets, to the allocation of donations, to the preparation of the Ftour once a week, civic actions are implemented for the benefit of the most vulnerable and in support of local ass...read more

14:06 16
Apr 2022

The Marketing News of the Week

TikTok ad revenue to surpass Twitter and Snapchat combined: Video-sharing application TikTok's ad revenue is expected to triple this year to more than $11 billion, surpassing the combined sales of rivals Twitter Inc and Snap Inc, according to Insider Intelligence forecasts. Indeed, nearly $6 billio...read more

11:43 02
Apr 2022

The Marketing News of the Week

Greentek Media launches the 1st in-store DOOH network: Greentek Media, the LabelVie Group's advertising agency, has just announced the launch of its 1st in-store DOOH network in Morocco (outdoor advertising). This agency is setting up the first device of giant screens in the heart of the Carrefour ...read more

11:30 26
Mar 2022

The Marketing News of the Week

The Marjane Group puts its food e-commerce platform at the service of solidarity: Marjane Group has set itself the objective of putting technology at the service of solidarity to facilitate donations through the "Ramadan Marjane Solidaire" operation. Customers can contribute by buying Ftours on its...read more

12:00 19
Mar 2022

The Marketing News of the Week

Summer: Ryanair launches a digital campaign to promote the destination Morocco: As summer approaches, Ryanair, the Irish airline is highlighting the destination Morocco on its website. On its website, Ryanair, a strategic partner of the Kingdom, has embarked on an international campaign in order to...read more

11:44 12
Mar 2022

The Marketing News of the Week

Advertisements soon on Netflix?: While Disney+ just announced the arrival of a cheaper subscription with advertisements included later this year, some of its competitors like Netflix are also considering moving toward this business model to pull down subscription prices. For a long time, Netflix ex...read more