The Moroccan Economy in Brief: Wednesday, May 15, 2019

Marketing consulting: Kantar launches its Brand Strategy Toolkit in Morocco:
Kantar, a specialist in marketing research and consulting, presents to its clients a new marketing strategy tool in Morocco, the Brand Strategy Toolkit. "A unique process, with a Brand Book at the end of the day, which allows brands to develop a Brand Strategy that ensures the long-term commitment of its customers and makes it irresistible, even in the face of economic fluctuations," says a group statement.

The Attijariwafa bank group among the nominees:
The Attijariwafa bank group (AWB) is one of the finalists for the 2019 African Banker Trophies and is therefore among the nominees for the African Bank of the Year award. AWB is competing alongside AfreximBank, Ecobank (Ethiopia), Equity Group (Kenya), Mauritius CommercialBank (Mauritius) and Trade and Development Bank. It is also the only Moroccan bank among the nominees in all categories combined. The other trophies will be those of African Banker of the Year, Retail Bank of the Year and Investment Bank of the Year.

The IDFC club chooses Morocco for its Stearing Group Committee:
In preparation for its next annual meeting, the IDFC club has chosen Morocco for its Stearing Group Committee. The meeting will be held on June 26 in Casablanca with the CDG group as host via its corporate and investment bank CDG Capital. The IDFC is a network of 23 leading national, regional and international development financial institutions, of which the CDG Group is a founding member and CDG Capital is its Sherpa.

Atlanta Assurances' boss announces the launch of''Nt3awnou'' on IMTV:
Atlanta Assurances has just launched the innovative and 100% solidarity social platform''Nt3awnou''. Objective: to connect associations and volunteers to support each other and activate each other's social commitment. Accessible on, the social platform''Nt3awnou'' is a concrete response to the expectations of Moroccans. On the one hand, for 87% of Moroccans, charity and donation are a source of happiness. On the other hand, there are more than 130,000 associations in Morocco. With Nt3awnou, Atlanta Insurance aims to activate social solidarity.

Loans to SMEs: The CGC explodes its meter:
The number of SMEs that benefited from loans from the Central Guarantee Fund (CGC) more than tripled in the first quarter, according to the figures presented by the Fund. In total, some 5,652 PMTCTs were beneficiaries of these credits, an increase of 218% compared to the first quarter of 2018. In total, the credits mobilized amounted to nearly 7 billion dirhams.