The Marketing News of the Week!

"DIGITAL 2019": Moroccans prefer WhatsApp, Facebook, and YouTube:
Social media manager Hootsuite and We Are Social unveiled their 2018 digital report last week. A study designed to provide information on major emerging trends in technology and innovation in several countries, including Morocco. Indeed, this report delivers the latest international data and trends in digital, social media, mobile and e-commerce. Thus, it appears that Morocco has 22.57 million Internet users, or a penetration rate of 62pc.

McDonald's Morocco launches McDelivery, its home delivery service:
Customers have been waiting for it for a while, so have social networks... well, McDonald's has done it! As of January 31, 2019, McDonald's customers will be able to order burgers, nuggets and other McDonald's products and have them delivered! Indeed, the restaurant chain will now launch the "McDelivery", its home delivery service, in partnership with Jumia Food, first in Casablanca and Rabat, and then in several other cities in the Kingdom.

"Super Bowl 2019": Instagram's star egg reveals its secrets:
Since the Super Bowl final, we finally know what is hidden inside the egg of the Instagram account "World Record Egg". Indeed, the famous Instagram account had challenged all Internet users. It asked Internet users to like the photo in order to beat the record for the most popular photo on the social network. It seems to have worked well since the cliché crushed Kylie Jenner's record. Today, it has more than 52 million likes! Nevertheless, over the weeks, subscribers to the account were able to see more pictures of the egg. Gradually the shell of the latter began to crack and everything seemed to suggest that it was hiding something.

Maroc Telecom, the Moroccan brand most loved by Moroccans:
Maroc Telecom was awarded a prize at the Love Brand evening organized by Les Impériales association on the occasion of the flagship event for marketing, communication, media and digital professionals: Les Impériales 2019. Mrs Fatima Bellagnech, representative of the leader of Telecoms in Morocco who was awarded the prize on the evening of January 22, 2019. Love Brand is a study carried out by the association Les Impériales in partnership with Imperium to determine the brands most loved by Moroccans. As a reminder, the Love Brand study was born from focus groups conducted with the participation of professionals - brand managers, advertising agency managers, marketing or communication managers, creators and other personalities belonging to the ecosystem - as part of the Mornings organized monthly by the association Les Impériales.