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The Marketing News of the Week!

Nintendo offers Switches to passengers on an airplane:
Nintendo is further strengthening its communication campaign. Just before the San Diego ComicCon began, the Japanese company offered a Nintendo Switch to passengers on a flight from Dallas to San Diego. In addition to the system, Nintendo added a copy of Super Mario Maker 2 to this pretty gift, enough to pass the time as it should have been during the flight. However, don't expect to benefit from an operation of this kind any time soon.... The theft was thus mainly filled with youtubers, influencers and journalists specialized in video games who went to ComicCon...


Advertising publication: CR7, the highest paid sportsman on instagram:
Portuguese star Cristiano Ronaldo is at the top of the list of the highest paid athletes on the Internet. According to the British newspaper The Sun, Portuguese can negotiate an advertising publication for €874,000. Indeed, the podium is completed by Neymar. The Brazilian, who is in dispute with his club, the PSG, has more than 123 million subscribers on his Instagram account. Neymar must therefore be satisfied with 647,000 euros per post. Lionel Messi is third in this ranking, he who charges advertisers 581,000 euros per post. In the rest of the ranking, David Beckham is fourth, despite his retirement several years ago. The former glory of English football wins 320,000 euros, followed by American basketball star LeBron James with 243,000 euros.


Coca-Cola Morocco presents its "summer initiatives":
To celebrate the summer season, Coca-Cola has just announced the launch of several new products for the Moroccan market. This summer, customers of the famous brand will discover three new beverage flavours: Coca-Cola Peach, Hawaii Pineapple and Sprite Mint Lemon. "Consumers will be able to taste these new products available in 25cl cans or in the brand new 33cl PET bottle. These are summer drinks par excellence," said Imane Belmejdoub, marketing director at Coca-Cola Morocco. In terms of living experiences, Coca-Cola Morocco will offer young people a wide range of original initiatives throughout the summer. On the menu, a Coca-Cola Fun Zone fully connected to the beach, access to which is conditioned by wearing one of the 10 bracelets available on the latest Coca-Cola brand pack, the 33 cl PET.


Samsung Morocco and RedOne launch the #DoWhatYouCant campaign :
To anchor its brand philosophy and consolidate its partnership with RedOne as Brand Ambassador, Samsung Morocco is launching the "Do What You Can't" campaign. Through a series of videos, the world leader highlights the life and successes of the international artist to inspire. A series of videos and a single message: Do What You Can't Shot in his hometown Tetouan in places where the star seed was born and raised, these videos, intended for social networks and produced exclusively with a SAMSUNG GALAXY S10 smartphone, tell a great success story. They present the life of the child from northern Morocco, who left Tetouan at a young age, headed to Stockholm and then Los Angeles to realize his dream of becoming an international music star; they tell the story of the life of RedOne, an accomplished artist and producer of genius, with today to his credit several international awards, more than 80 world hits and several international stars produced.