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The Marketing News of the Week!

"Calibra": Facebook announces a new digital portfolio for a new global currency:
The American social networking giant Facebook has announced the launch of "Libra", a cryptomonnaise it hopes to launch in 2020 with around 30 partners. This virtual currency, long nicknamed "Global Coin" internally, will be used by the social network through its subsidiary and its dedicated application, Calibra. Indeed, Facebook will allow you to transfer this currency to almost anyone with a smartphone, as easily and instantly as an SMS, at little or no cost.


Mozilla is testing a subscription for an ad-free browsing of Firefox:
A few weeks ago, Mozilla announced the upcoming arrival of a paid version of its Firefox web browser. Today, the group is already starting to test this new subscription formula, set at 4.99 euros/month. It is a paid formula that will allow access to an "ad-free" Firefox, i.e. free of any form of advertising. "We share your payment directly with the sites you read. They make more money, which means they can bring you great content without having to distract you with ads just to keep the lights on," says Mozilla.


Privacy: Apple unveils two new billboards:
Apple is continuing its poster campaign, initiated at the last CES in Las Vegas to promote the privacy of its iPhone. Tim Cook's company has placed two new giant panels in Canada. Indeed, the first panel is in front of Sidewalk Labs in Toronto, a company owned by Alphabet, Google's parent company. The poster clearly reads "We're in the business of staying out of your business". "The second panel is more subtle. It displays "Privacy is King", placed on King Street in central Toronto. These two billboards are reminiscent of the one installed by Apple in January, at the time of the CES.


Alipay adds beauty filters for facial recognition payment:
Alipay announced on China's social media platform Weibo that it was adding beauty filters to its facial recognition payment system "Smile to Pay". Within one week, this feature will be deployed in all stores equipped with the facial scanning solutions of Alibaba's subsidiary, which specializes in electronic payments. Indeed, this new feature responds to criticism from some users that facial recognition devices do not reflect a sufficiently flattering image of their faces, especially when displayed on screens at store checkouts. The novelty aims to increase women's adoption of the "Smile to Pay" system, launched in September 2017 and accepted in more than 300 cities in China. "We're going to make you even prettier than with a beauty camera. I bet you'll be impressed," the company said on Weibo.