Blog

The Marketing News of the Week!

Automotive: Kia Morocco launches 100% online appointment booking:
After a short forced absence from the Moroccan market for organizational reasons, Kia is back in force. The South Korean brand, which has been transferred to the French group GBH, has put digital technology at the heart of its new strategy and is expanding its after-sales service with an online appointment booking system. "This innovation is in line with the logic of digitizing services and allows Kia Morocco to guarantee its customers 24/7 availability and total reliability, which is a guarantee of satisfaction," says Kia Morocco. This digital platform, accessible through the company's website in Morocco (kia.com/ma), is based on MecaPlanning, the most widely used mechanical workshop organisation software package in Europe and worldwide.


Black Friday: Online sales record in the United States:
Black Friday online sales in the United States reached a record high on Friday, according to Adobe Analytics, which measures the transactions made by 80 of the 100 largest retailers in the United States. With a total of $7.4 billion, online purchases were up 19.6% compared to last year. According to the IT company, this is the second highest volume of online sales ever achieved after "Cyber Monday" in 2018 ($7.9 billion). Among the most popular products are toys from the animated film "Snow Queen 2", "LOL Surprise" and "Patrol". The most successful video games were FIFA 20, Madden 20 and Nintendo Switch.


Cosmetics: Vasso settles in Morocco and chooses Badr Sultan as ambassador:
The famous Turkish brand VASSO, specialized in cosmetics and paramedical products, officially settles in Morocco. The badge has chosen to associate its brand with the rising star of Moroccan song Badr Soultan, who is now officially VASSO's "brand ambassador". Indeed, VASSO products are the result of in-depth research, innovative production taking into account cost-benefit analysis, with the aim of offering customers the best quality products at the most attractive costs. "VASSO products are made from the best raw materials available. We attach great importance to every detail of our production, from ingredients to packaging. All our products are manufactured with great care to ensure consistent quality.


TV rights: TF1 and M6 will pay 50 million euros to broadcast Euro 2020 football:
6 and TF1 have announced that they have obtained from UEFA the rights to broadcast the Euro 2020 football tournament, which will take place from June 12 to July 12, 2020. "The two media groups will share, exclusively in clear, the 23 best posters of the competition, including 12 group matches -- including the opening match and the matches of the French team --" as well as "5 round of 16, 3 quarter finals, semi-finals and final," they detailed in a press release, The two media groups will pay a total of 50 million euros, or 25 million euros for each of the two channels. This amount is lower than the amount they paid for Euro 2016, which at the time amounted to 60 million euros (30 million euros by each of the two free-to-air antennas for a total of 22 meetings). But the 2016 edition, held in France, was even more attractive for the major national chains, which explains this higher rate.