Blog

The Marketing News of the Week!

Google Images adopts a new design and new features:
The search engine has redesigned its Google Images service by including information that can help the user find the right product or image. The Moutain View firm announced on Tuesday, August 6, that it has redesigned the service to allow users to benefit from a real side panel to view the selected image. In addition to providing a focus on the selected image, the side frame contains information about the element. If it is a product, you can access information such as its brand, price, availability, but also the opinion of Internet users.


"Inwi Video & Music": Inwi is preparing a new service:
After unveiling the new e-league Kids & Junior edition, the Moroccan operator Inwi has just announced that it has received authorisation from the Conseil supérieur de la communication audiovisuelle (CSCA) to launch a new audiovisual on-demand service on national territory. Indeed, this new service will be launched under the name "Inwi Video & Music". The duration of the CSCA's authorisation is 3 years, renewable twice. In return for this authorization, the Moroccan operator will have to pay an amount of MAD500,000 excluding tax to the CSCA. In addition to this amount, Inwi will pay, for each financial year and until the expiry of the duration of the authorisation and its renewal, 5% of the annual turnover generated by the marketing of the service. Inwi is therefore following in the footsteps of the other two telecom operators who had already received the Commission's authorisations.


#CheckedbyBridgestone: Bridgestone announces free services at Shell gas stations :
The #CheckedbyBridgestone road safety campaign is back this year, following the success of the 2018 campaign. To promote road safety, Bridgestone and Vivo Energy Morocco, the company that markets and distributes Shell brand fuels and lubricants in Morocco, are inviting drivers and customers of Shell service stations to benefit from a number of free services including monitoring tire, battery, engine oil and brake wear and pressure until early September. At last year's first Forum on Road Safety in Africa, Prime Minister Saad-Eddine El Othmani reaffirmed the Moroccan Government's determination to address road safety issues. It is in this context that the "Checked by Bridgestone" campaign was launched to improve mobility and transport safety across the Kingdom for motorists and society in general.


Apple promises $1 million to the one who manages to hack into an iPhone:
A million dollars to find the security holes in the iPhone. On the occasion of Black Hat, the major cybersecurity event held each year in Las Vegas, Apple announced that it would offer $1 million to anyone who could hack into the iOs system without requiring a single click from the device owner. Those who manage to perform a network attack, still without interaction from the iPhone owner, will receive that.... $500,000. This is the biggest big bounty ever offered. To reach this ceiling, the security researcher will have to find a fault of extreme gravity and easy to exploit. The hacker will receive this amount on condition that he succeeds in hacking without any action from the smartphone owner, including via a message, link, or attachment. Apple has also announced the extension of this reward program to other products, including its computer operating systems, Apple Watch and Apple TV.