Blog

12:04 15
Jun 2019

The Marketing News of the Week!

Coca-Cola launches the "Don't buy Coca-Cola if you don't help us recycle!": This summer, there will be no classic marketing campaign for Coca-Cola, but a large-scale consumer campaign to collect more packaging and sort it better. The famous American soft drink brand has just announced the launch of ...read more

09:42 08
Jun 2019

The Marketing News of the Week!

Peugeot unveils a new campaign for Roland Garros: On the occasion of the French Open tournament, Peugeot, partner of the event, is launching its new communication campaign and staging its brand ambassadors Lucas Pouille, Alexander Zverev and Pablo Carreno Busta. Indeed, the campaign was directed by ...read more

13:42 01
Jun 2019

The Marketing News of the Week!

YouTube launches the YouTube Works Awards: The video hosting website Youtube has just announced the launch of the "YouTube Works" Awards. Developed in partnership with Strategies, these new awards celebrate and reward those who produce the most innovative and effective campaigns on the platform. Two...read more

16:17 25
May 2019

The Marketing News of the Week!

Mother's Day: Glovo launches a special service to celebrate all mothers: The home delivery application will allow all its users to access a wide variety of products, such as flowers or candies, as well as personalized cards to declare their affection to their mothers. Glovo, the application that all...read more

16:38 18
May 2019

The Marketing News of the Week!

Coca-Cola modifies its logo with a crescent on Ramadan and triggers controversy: To celebrate the Islamic holy month of Ramadan in Norway, the famous North American brand of Coca-Cola soda unveiled a new logo dedicated to Muslims. The company therefore added for the first time the symbol of the Isla...read more

16:39 18
May 2019

The Marketing News of the Week!

Coca-Cola modifies its logo with a crescent on Ramadan and triggers controversy: To celebrate the Islamic holy month of Ramadan in Norway, the famous North American brand of Coca-Cola soda unveiled a new logo dedicated to Muslims. The company therefore added for the first time the symbol of the Isla...read more

16:02 11
May 2019

The Marketing News of the Week!

"Unhappy Meal": Burger King unveils a menu to troll McDonald's: You obviously know Happy Meal, McDonald's famous children's menu. To troll the latter, the major American fast food chain Burger King has created the #FeelYourWay campaign, which invites you to choose a menu according to your mood. Inde...read more

15:44 04
May 2019

The Marketing News of the Week

Samsung will launch its own cryptomonnaise: the Samsung Coin: After the Facebook Coin, the JPMorgan Coin, it is around the South Korean giant Samsung to launch its own Blockchain based on Ethereum: "Samsung Coin". "Currently, we are thinking of a private blockchain, although it is not yet definitive...read more

13:43 27
Apr 2019

The Marketing News of the Week!

MBC is launching a new channel in Morocco: In order to support their growth and conquer a new market, the Saudi audiovisual group Middle East Broadcasting Center (MBC) will soon unveil a new Moroccan channel, similar to that of MBC Egypt, launched more than a year ago. According to media sources, Mo...read more